KDB Cup and Castle Brewery Vanhonsebrouck are joining forces for the next 3 years. And to that we sound off with a delicious Filou!
Beer and soccer have gone together for a long time. So a sponsorship deal with a brewery is not surprising. But it's not just any brewery. Castle Brewery Vanhonsebrouck stands for five generations of craftsmanship, where tradition and innovation lead to specialty beers with character. Like KDB Cup, it carries quality as a top priority.
The scene of the signing of the brand new sponsorship contract was the Emelgem site, the most modern brewery in Europe. The focus there is not only on efficient production but also on the experience for visitors. After a brewery visit you are welcome in Michelles Pub & Brasserie. The brewery pub offers an extensive brasserie menu and an impressive taproom. In the Beer Boutique, visitors can purchase all beers, as well as gadgets and beer chocolates. And providing that touch more is also what the KDB Cup is all about. Both on and around the field, there is plenty to do for young and old alike.
For Kasteel Brewery Vanhonsebrouck, the combination with soccer is nothing new. In the 1980s, the beer St-Louis Gueuze graced the shirts of Club Brugge, one of the Belgian teams that competes annually in the KDB Cup. During the glory years of Eendracht Aalst, Kasteel was the shirt sponsor. With the specialty beer Filou, Vanhonsebrouck is once again taking to the soccer field. The brewery sponsored the fourth FC De Kampioenen film and has been the proud partner of first division team KV Oostende since 2012.
Now the brewery, whose beers are known all over the world, is committing itself to the high-profile international youth tournament, the KDB Cup. The signing of the 3-year sponsorship contract between Paul Naudts, Chairman KDB Cup, and Gareth Linskens, Events & Hospitality Manager of Kasteel Brouwerij Vanhonsebrouck, was climaxed with ... how could it be otherwise ... a Filou.